Why Esther was REALLY promoted as queen….


I’ve read the story of Esther in the Bible for years, and I’m sure you probably have too. And if not, no worries, let me give you a cliff’s notes version. During a highly selective interview process, She was a young lady chosen to be queen. When talking about Esther becoming queen , we often talk about her beauty.

Yes, she was a beautiful young woman. According to Esther 2:7( ESV), she had a lovely figure and a beautiful face. ( “……….the young woman had a beautiful figure and was lovely to look at……”) She also underwent 12 months of a beautification process to even qualify to be queen.


But there’s more.


It’s also taught that Esther was submissive. Vashti, the queen who preceded her, was beautiful also, but when she disobeyed the order of the king, she was kicked out of her spot of being queen. Though Esther was an orphan, her uncle Mordecai, assumed the role of parenting her, and she listened and did as she was advised from him. It is said about Esther that she must have been a woman who was submissive and teachable.



But still there’s more.


After the 12 months of purification, and the time to meet with the king came, all of the maidens in the selection process were allowed to take whatever they wanted with them to impress the king. The was the most important element, and the reason why Esther was REALLY promoted queen is found in Esther 2:15.


“Now when the turn of Esther…..was come to go in unto the king, she required nothing but what Hegai the king’s chamberlain, the keeper of the women, appointed. And Esther obtained favour in the sight of all of them that looked upon her.”

“And the king loved Esther above all the women, and she obtained grace and favour in his sight more than all the virgins; so that he set the royal crown upon her head, and made her queen instead of Vashti”



That’s it! The key to Esther’s promotion was her ability to know proper protocol! She had never been apart of a royal kingdom, so she decided to take the advice of the chamberlain, someone who was in close proximity to the king in and out!


I don’t know what the chamberlain suggested to her, but whatever it was , it got the king’s attention, and secured her spot as queen!


I wholeheartedly believe “Esthers” are arising all over the world! So many of you will influence nations, states, cities, neighborhoods, governmental systems, and more! I believe that if you’re still reading this is because you want to be properly positioned with the proper protocol to secure those promotions in the natural world that you know that you deserve!


If you haven’t heard, I am a TOP leading certified etiquette expert trained to teach etiquette and protocol . I’ve consulted 6, 7, and 8 figure corporate business owners in protocol, so it’s safe to say I know my stuff:) I’ve  created a cheat sheet for 5 ways to polish yourself in 30 minutes or less! If you would like that cheat sheet,   click here. !

What specific areas would you like to be polished in professionally? Comment below and let me know:)


Love you so much,


Amanda Ferguson


  1. Mary Willrich on 19 Sep 2017 at 1:49 pm

    Wow, I just had a dream this morning, that I was at at function of some sort, we were single women and my friend and I went to the ladies room and when we came back in she set me down in a big chair like a queens chair and was putting a crown on my head and makeup on my face, preparing me for the Bishop ( but the face was Pastor Leroy Thompson) in disbelief i jumped up out the chair with the biggest smile on my face, but they talked me into sitting back down.
    This has giving me so much clarity. Thank you

    • amandafergusonblog on 19 Sep 2017 at 2:22 pm

      you’re very welcome 🙂

  2. Tamika on 19 Sep 2017 at 4:26 pm

    How to sit properly and which silver ware to use while eating…I would like all information so I don’t miss anything

    • amandafergusonblog on 19 Sep 2017 at 4:31 pm

      awesome! be sure to get your cheat sheet in the link, and feel free to check out my premier online training course at http://www.theetiquetteuniversity.com

  3. Pamela Kilgore on 19 Sep 2017 at 5:09 pm

    I love the book of Esther and your breakdown of why she was so special!
    Thanks and God bless u children and prophet
    Pam in Detroit

  4. Deandra on 19 Sep 2017 at 7:13 pm

    I would like to know how to properly date a man of GOD in ministry.

  5. Mildred A Hood on 20 Sep 2017 at 4:13 pm

    Lady, Amanda thank you so much for breaking down the story of Easter it’s was so interesting proper speaking and writing how to sit properly when eating this is what I really need but now I do not have the funds to invest in the course right now but will do it later on, I need to pay off some credit card debts because of the high-interest rate is study rising, but I always love hearing from you and prophet you are a young couple with lots of wisdom and faith and power amen I can’t wait to attend your Bootcamp in November 3-4-2017 I have been studying all your notes and materials he sent me !! God is blessing your ministry
    Amen !!